Our 4-Step Seller Success Plan to Sell Your Home.
Valuation
We start with an in-depth approach to the valuation of your home. No one knows your home like you. Our initial seller consultation includes a full walkthrough of your home, viewing the home through not only the eyes of potential buyers in the market but also identifying your home’s strengths and challenges so that we may develop a cooperative and strategic plan to sell it fast and for the most money. By the end of our meeting, you will have a strong grasp of how much your home is worth, either subject to proper staging, landscaping, and home repairs or in its current condition “as-is.” You will also understand the local market and your property’s price segment. You will have a firm understanding of how long it will take for your property to sell—we call this “exposure time”—and also an understanding of your estimated net proceeds at the closing, dependent upon the selected pricing and preparation options.
Staging
Homes that are staged sell approximately 5 percent higher than homes that are not, according to a study completed by the National Association of Realtors. To ensure your home’s interior shows in its best condition and appearance, we recommend home staging by professionals on-site or virtual staging. At the very least follow our “do-it-yourself” best practices. How we present your home to the market is critical, and many times the arrangement of furniture, removal of personal belongings and effects, paint color selection, and even the atmosphere in the home can impact the home sale. It only takes one buyer to purchase your home, however, so to return the best value, we should market to the largest pool of buyers by making the home as appealing as possible. While many home sellers solely focus on staging the interior of the home, we should never underestimate the effectiveness of “curb appeal.” As a buyer approaches the home for the first time, the exterior of the home is their first impression. We want to ensure that their experience is not affected by an unsightly “to-do list” of exterior repairs. Fresh mulch, bright flowers, a trimmed lawn, and popular paint selections all augment the experience of the showing and increase the probability of a buyer falling in love with your home and offering top dollar.
Photography
We have relationships with some of the best real estate photographers in Maine. HDR photography makes your home look sharp and provides a high-resolution presentation of your listing. Drone photography shows off your home’s location and setting—perhaps you have a pool, a significant amount of acreage, a setting with a city view, or direct water frontage. In homes where existing furniture is limited or there is an ongoing renovation, we can opt for a digital staging to highlight for buyers what the home could look like. Busy home buyers, relocating executives, and detail-oriented individuals focus on interactive tours of houses to make quicker decisions, having previewed your home through our cutting-edge approach.
Marketing
Selling a home is not a passive endeavor. Beyond placing a sign in your yard, putting a lockbox on the door, and placing your home on the MLS or a few real estate portals such as Zillow, Trulia, or Realtor.com, we do much more. Marketing and negotiations are our specialty; you are hiring a professional sales agent. We use our reverse prospecting techniques, local market monitoring, and many more outbound sales techniques. Whether it’s networking with local agents, hosting an open house, or presenting your local or global listing on social media, we do it at a high level with proven results.
Buying a home
Buying a home, just like selling a home, is a much easier endeavor with the right preparation. While we certainly work with clients who are on a tight timeline, starting a conversation well in advance of your anticipated move date will increase your chances to receive an accepted offer, especially in competitive markets.
Give us a call today to learn more about everything we can do to make your lives better while buying or selling real estate. Even easier than ever before!